How Viewzar works

Viewzar is a pay-per-view creator marketplace for India. It connects two sides:

• Brands, podcasters and agencies who want reach. They load rupees into a wallet, write a brief, and set a rate they will pay for every 1,000 verified views.
• Creators and clippers who make reels. They book a campaign, post a reel from their own Instagram account, and submit the link. They are paid for the views that reel actually gets.

The life of a campaign

1. A brand creates a campaign with a brief, a rate per 1,000 views and a budget. See Create a campaign.
2. Creators in matching niches see it and book it. Booking reserves part of the budget for them for 72 hours. See Book a campaign.
3. The creator posts the reel and submits the link. See Submit a reel.
4. The brand approves or rejects it against the brief within 48 hours. Silence counts as approval. See How long review takes.
5. Views are verified and counted for 30 days. Earnings build up as views come in. See How views are counted.
6. Each day's earnings wait in a 15-day hold, then are paid to the creator's UPI or bank account. See The payout hold and Getting paid.

Why it is fair to both sides

• Brands pay only for verified views, never for posts that flop. Unspent money stays in the wallet and can be refunded. See Refunds.
• Creators are paid per view at a rate they see before they book, with no portfolio review and no negotiation.
• Every figure shown on Viewzar is real: budgets, earnings and leaderboards.

Two kinds of campaigns

• UGC: the brand provides a product and a brief, and creators make original reels.
• Clipping: a podcaster or show provides raw footage, and clippers edit it into reels.

See UGC and Clipping campaigns.