UGC and Clipping campaigns

In short

In UGC campaigns you make original reels about a brand's product. In Clipping campaigns you edit raw footage a show or podcaster provides. Both pay per 1,000 verified views and use the same payouts.

UGC (user-generated content)

A brand provides a product and a written brief. You make an original reel in your own style: a routine, a review, a recipe, a try-on. The brief lists what to show, what to avoid, the tone, and the text your caption must include.

Clipping

A podcaster, show or creator provides raw footage ("raw cuts") on the campaign page. You edit a 30 to 60 second reel from it: pick the moment, add a hook, captions and pacing, and credit the source as the brief asks. Several genuinely different edits are welcome. Some raw cuts are for Pro members only. See Raw cuts for Clipping campaigns.

What is the same

  • Both pay the campaign rate per 1,000 verified views.
  • Both go through booking, submission, the brand's review, the hold and payouts in exactly the same way.
  • Your earnings, submissions and payouts for both appear in the same places.

More in Campaigns & booking

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