Create a campaign
Go to Campaigns → New campaign. Choose UGC or Clipping, write the brief, pick up to three niches and the dates, set the rate per 1,000 views and the budget, add assets, choose visibility, then launch or save a draft. Minimum budget ₹10,000, minimum rate ₹10 per 1,000 views.
Open Campaigns and click New campaign. The wizard has seven steps; you can save a draft at any point.
- What kind of campaign? UGC (creators make original reels about your product) or Clipping (clippers edit footage you provide). Add the campaign name, the product or show, and your category.
- The brief: what you want made, do's and don'ts, tone, the required disclosure (usually #ad), and up to ten required hashtags and mentions. Write the brief carefully: it is the only thing you may approve or reject reels against.
- Who should see it first? Up to three niches, optional city targeting for local businesses, the platform (Instagram Reels), start and end dates (at most 90 days), and content flags if relevant.
- Rate and budget: your rate per 1,000 verified views (at least ₹10), the total budget (at least ₹10,000), optional caps per reel and per creator, the minimum views to qualify (default 1,000), and the payout hold (default 15 days, up to 30). See Choose a rate and budget.
- Product assets or raw cuts: product images for UGC, raw footage for Clipping.
- Visibility: go public to appear on leaderboards with a Featured tag and a boost in the feed, or stay private. See Go public.
- Review: check everything, then Launch or Save draft.
What launching needs
- Your brand is verified. See Brand verification.
- You have a profile picture. See Brand profile picture.
- Your wallet has enough unallocated money for the whole budget. See Add money to your wallet.
Once live, the campaign shows first to creators in its niches for 24 hours, then to everyone. You do not pick creators; they book it, and you approve each reel. See Approve or reject reels.
More in Campaigns
The wizard suggests a rate band for your niche from live campaigns and warns if you are below it. Your maximum reach is budget ÷ rate × 1,000. Use a cap per reel so one viral reel cannot use the whole budget.
Money moves only when verified views arrive on reels you approved. Bookings reserve money for a while, verified views move it into the hold, and after the hold it is paid to the creator. Unspent budget stays in your wallet.
On the campaign page you can add budget, pause (no new bookings and no new spend), resume, or end the campaign (bookings released, tracking stops). Drafts can be deleted.
Still need help?
Write to support@viewzar.com. If you are signed in, use Support & help in the profile menu so we know who is writing.