Glossary of terms

Approval window: the 48 hours a brand has to approve or reject a submitted reel. No answer means approved.

Booking (claim): joining a campaign before you post. It reserves part of the budget for you for 72 hours. On the campaign page the button says "Claim this campaign".

Brief: the brand's written instructions for the reel, including do's, don'ts, tone and the text the caption must include.

Campaign: a brand's offer: a brief, a rate per 1,000 views, a budget and dates.

Clipping campaign: a campaign where a show or podcaster provides raw footage for clippers to edit.

Featured: the gold tag on campaigns from brands that chose to appear on the public leaderboards.

Hold: the 15 days each day's earnings wait before they can be paid out, so problems can be caught.

In hold / Payable / Paid out: the three stages of a creator's money. In hold is waiting out the hold. Payable is ready for the next payout. Paid out has been sent.

Matched credit: extra spend-only money Viewzar adds to a brand's wallet during the launch offer. It is never withdrawn or refunded.

Minimum views to qualify: a reel must reach this many views (1,000 by default) before it earns anything.

Niche: a topic area such as haircare, food or finance. Creators pick up to three; campaigns target up to three.

Platform fee: the 10% share of a creator's earnings that Viewzar keeps.

Rate per 1,000 views: what a brand pays, and what a creator earns before the fee, for every 1,000 verified views.

Registered account: an Instagram account a creator has connected under My accounts. Reels are submitted from these.

Strike: a penalty for breaking the rules that lowers payouts for a period. See Strikes and warnings.

Submission: a reel you have submitted to a campaign.

Tier: a badge (New, Bronze, Silver, Gold, Platinum) that reflects a creator's track record. See Tiers.

UGC campaign: a campaign where creators make original reels about a brand's product.

Verified view: a view counted from Instagram's own data for a registered account, after fraud checks.

Wallet: a brand's prepaid rupee balance that campaigns draw from.