Book a campaign

Booking (the button says Claim this campaign) tells the brand you are making a reel and sets money aside for it, so the budget is there when your reel lands.

How to book

1. Open the campaign from Campaigns.
2. Read the brief, the do's and don'ts, and the text your caption must include.
3. Click Claim this campaign.

What booking does

• It reserves an amount for you: roughly what your reel should earn at your typical views, limited by the cap per reel, your remaining cap on this campaign, and the budget left.
• The booking lasts 72 hours. We remind you 12 hours before it runs out.
• If you do not submit a reel in time, the booking expires and the money goes back into the campaign. Nothing is held against you, but your submission rate on the Dashboard counts it.

Limits

• Up to 5 open bookings at a time.
• One open booking per campaign at a time. Submit or cancel it before booking the same campaign again.
• Full, check back means the budget left is reserved by other creators. Reservations free up as other bookings expire.
• A campaign may cap how much one creator can earn from it.

Cancel a booking

Open the campaign and click Cancel claim. The reserved money goes back into the campaign straight away.

After you book

Post the reel from one of your registered Instagram accounts, then submit it. See Submit a reel. Only reels posted after you booked count.