The platform fee (Viewzar's cut)
Viewzar keeps 10% of what your reels earn; you keep 90%. It is taken when earnings leave the hold. Brands pay exactly their posted rate. Signing up and booking are free.
- 10% of each reel's earnings goes to Viewzar. You keep 90%.
- The fee is taken when each day's earnings leave the hold. Your Earnings page shows amounts after the fee.
- The rate shown on a campaign is what the brand pays per 1,000 views. Your share is that rate minus the fee.
- There is no charge to sign up, register accounts or book campaigns.
- Usage-rights licences are split differently: you receive 70% of the licence fee. See Usage rights for creators.
- Strike penalties reduce what is paid out while a strike is active. See Strikes and warnings.
See the full example in How earnings are calculated.
More in Earnings & payouts
Earnings = verified views × the campaign rate ÷ 1,000, limited by any caps, minus the 10% platform fee. For example, 50,000 verified views at ₹50 per 1,000 earn ₹2,500, and you receive ₹2,250.
Payouts go out once a day, at about 10:00 IST, to the UPI ID or bank account on your profile, once your payable balance is at least ₹500. Our team checks each payout batch before it is sent.
Each day's earnings wait 15 days before they can be paid, so fake views and disputes can be caught. The hold rolls day by day; it does not start over. Earnings under a dispute or check wait until it is resolved.
Views are read from Instagram's own data for your registered account, checked for fraud, and counted for 30 days after you post or until the campaign ends. A reel earns nothing below 1,000 views; once it passes, every view counts.
Still need help?
Write to support@viewzar.com. If you are signed in, use Support & help in the profile menu so we know who is writing.