Earnings & payouts
How earnings are counted, the fee, the hold and getting paid. · 8 articles
How earnings are calculatedEarnings = verified views × the campaign rate ÷ 1,000, limited by any caps, minus the 10% platform fee. For example, 50,000 verified views at ₹50 per 1,000 earn ₹2,500, and you receive ₹2,250.Getting paidPayouts go out once a day, at about 10:00 IST, to the UPI ID or bank account on your profile, once your payable balance is at least ₹500. Our team checks each payout batch before it is sent.The platform fee (Viewzar's cut)Viewzar keeps 10% of what your reels earn; you keep 90%. It is taken when earnings leave the hold. Brands pay exactly their posted rate. Signing up and booking are free.The payout holdEach day's earnings wait 15 days before they can be paid, so fake views and disputes can be caught. The hold rolls day by day; it does not start over. Earnings under a dispute or check wait until it is resolved.How views are countedViews are read from Instagram's own data for your registered account, checked for fraud, and counted for 30 days after you post or until the campaign ends. A reel earns nothing below 1,000 views; once it passes, every view counts.Your Earnings pageEarnings, in the left menu, shows money in hold, payable, paid out and frozen; a row for every reel with its views, amounts and next release date; your payout history; and any usage-rights requests.When a payout failsIf a transfer fails or your bank returns it, the money goes straight back to your payable balance and you are notified. Check your payout details; it is sent again with the next daily payout.Taxes and identity detailsWe need your legal name for payouts; PAN is optional for now. No tax is currently deducted at source from payouts. Any deduction would be shown on each payout.
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