How earnings are calculated
Earnings = verified views × the campaign rate ÷ 1,000, limited by any caps, minus the 10% platform fee. For example, 50,000 verified views at ₹50 per 1,000 earn ₹2,500, and you receive ₹2,250.
The formula
- Gross = verified views × rate per 1,000 ÷ 1,000.
- Limited by the campaign's cap per reel and cap per creator, if it has them.
- If you have an active strike, multiplied by your strike rate. See Strikes and warnings.
- Minus the 10% platform fee. See The platform fee.
What is left is your net earnings.
Worked example
A campaign pays ₹50 per 1,000 verified views. Your reel reaches 50,000 verified views.
- Gross: 50,000 × ₹50 ÷ 1,000 = ₹2,500
- Platform fee (10%): ₹250
- You receive: ₹2,250
When the money moves
Earnings are added each time new views are verified, day by day. Each day's earnings wait out the hold, then become payable. See The payout hold and Getting paid.
Where to see it
Earnings in the left menu shows each reel's earnings and when the next amount is released. Your Dashboard shows your total and what you earn per 1,000 views on average. See Your Earnings page.
More in Earnings & payouts
Payouts go out once a day, at about 10:00 IST, to the UPI ID or bank account on your profile, once your payable balance is at least ₹500. Our team checks each payout batch before it is sent.
Viewzar keeps 10% of what your reels earn; you keep 90%. It is taken when earnings leave the hold. Brands pay exactly their posted rate. Signing up and booking are free.
Each day's earnings wait 15 days before they can be paid, so fake views and disputes can be caught. The hold rolls day by day; it does not start over. Earnings under a dispute or check wait until it is resolved.
Views are read from Instagram's own data for your registered account, checked for fraud, and counted for 30 days after you post or until the campaign ends. A reel earns nothing below 1,000 views; once it passes, every view counts.
Still need help?
Write to support@viewzar.com. If you are signed in, use Support & help in the profile menu so we know who is writing.