Usage rights for creators

In short

A brand can ask to run one of your approved reels as its own ad for 90 days, for a fixed fee of ₹5,000. If you accept, you receive ₹3,500 (70%), payable straight away without a hold.

How it works

  1. A brand asks for a licence on one of your reels.
  2. The request appears on your Earnings page with Accept and Decline.
  3. If you accept, the brand pays the fixed fee of ₹5,000 for a 90-day licence.
  4. You receive ₹3,500 (70% of the fee). It goes straight to your payable balance, without the usual hold, and is paid with the next daily payout.

Good to know

  • You decide. Declining has no effect on anything else.
  • If the brand does not have enough money in its wallet when you accept, the licence completes once it tops up.
  • Your reel stays on your account; the licence lets the brand use it in its own ads for the term.

More in Tiers, Pro & rewards

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