How your campaign budget is spent
Money moves only when verified views arrive on reels you approved. Bookings reserve money for a while, verified views move it into the hold, and after the hold it is paid to the creator. Unspent budget stays in your wallet.
Step by step
- Launch: the budget is allocated from your wallet. It is still your money.
- A creator books: part of the budget is reserved for them for 72 hours. If they do not submit, it returns to the campaign.
- You approve the reel (or do not answer within 48 hours).
- Verified views arrive: each batch of new views costs views × your rate ÷ 1,000, within your caps. That money moves into the hold.
- The hold ends (15 days by default): the money is paid to the creator and counts as Spent.
You pay for verified views only. Reels that never reach the minimum views cost nothing.
Out of budget
When the money committed reaches the budget, the campaign is marked Budget used up. Creators see this straight away and it takes no new bookings. Views on existing reels are still tracked, but they are not paid while the campaign is out of budget, and not later either. Add budget to resume. See Manage a live campaign.
Watching it
Each campaign page shows views, spend, the share of budget consumed and the number of creators. You also get alerts as the budget is used.
Unspent money
Anything not spent stays in your wallet when the campaign ends, for your next campaign or a refund. See Refunds.
More in Campaigns
Go to Campaigns → New campaign. Choose UGC or Clipping, write the brief, pick up to three niches and the dates, set the rate per 1,000 views and the budget, add assets, choose visibility, then launch or save a draft. Minimum budget ₹10,000, minimum rate ₹10 per 1,000 views.
The wizard suggests a rate band for your niche from live campaigns and warns if you are below it. Your maximum reach is budget ÷ rate × 1,000. Use a cap per reel so one viral reel cannot use the whole budget.
On the campaign page you can add budget, pause (no new bookings and no new spend), resume, or end the campaign (bookings released, tracking stops). Drafts can be deleted.
Still need help?
Write to support@viewzar.com. If you are signed in, use Support & help in the profile menu so we know who is writing.