Choose a rate and budget
The wizard suggests a rate band for your niche from live campaigns and warns if you are below it. Your maximum reach is budget ÷ rate × 1,000. Use a cap per reel so one viral reel cannot use the whole budget.
The rate
- You set a rate per 1,000 verified views, at least ₹10.
- The wizard shows a suggested band for your niche, built from live campaigns. Below the band, it warns that campaigns at that rate rarely fill: creators choose higher-paying campaigns first.
- The rate is what you pay. The platform fee comes out of creators' earnings, not on top of your rate.
The budget
- At least ₹10,000, taken from your wallet's unallocated money when you launch.
- Maximum reach = budget ÷ rate × 1,000. For example, ₹1,00,000 at ₹50 per 1,000 buys up to 20,00,000 verified views.
- You can add budget to a live campaign at any time. See Manage a live campaign.
Caps
- Cap per reel: the most one reel can earn. Recommended, so one viral reel cannot use up the budget.
- Cap per creator: the most one creator can earn from the campaign across all their reels.
- Minimum views to qualify: reels below it earn nothing. Default 1,000.
The payout hold
Your window to review reports and raise disputes before creators are paid. Default 15 days, up to 30. See Dispute a reel.
More in Campaigns
Go to Campaigns → New campaign. Choose UGC or Clipping, write the brief, pick up to three niches and the dates, set the rate per 1,000 views and the budget, add assets, choose visibility, then launch or save a draft. Minimum budget ₹10,000, minimum rate ₹10 per 1,000 views.
Money moves only when verified views arrive on reels you approved. Bookings reserve money for a while, verified views move it into the hold, and after the hold it is paid to the creator. Unspent budget stays in your wallet.
On the campaign page you can add budget, pause (no new bookings and no new spend), resume, or end the campaign (bookings released, tracking stops). Drafts can be deleted.
Still need help?
Write to support@viewzar.com. If you are signed in, use Support & help in the profile menu so we know who is writing.