Manage a live campaign
On the campaign page you can add budget, pause (no new bookings and no new spend), resume, or end the campaign (bookings released, tracking stops). Drafts can be deleted.
Open Campaigns and click the campaign.
- Add budget: move more money from your wallet into the campaign. If it was out of budget, it goes live again.
- Pause: no new bookings. Views on existing reels are still tracked but are not paid while paused, and not later either. Use it to stop spending for a while.
- Resume: back to normal, if the end date has not passed.
- End campaign: final. Open bookings are released, tracking stops for every reel, and unspent budget returns to your available balance.
- Delete a draft that was never launched.
The campaign also ends on its own at its end date.
More in Campaigns
Go to Campaigns → New campaign. Choose UGC or Clipping, write the brief, pick up to three niches and the dates, set the rate per 1,000 views and the budget, add assets, choose visibility, then launch or save a draft. Minimum budget ₹10,000, minimum rate ₹10 per 1,000 views.
The wizard suggests a rate band for your niche from live campaigns and warns if you are below it. Your maximum reach is budget ÷ rate × 1,000. Use a cap per reel so one viral reel cannot use the whole budget.
Money moves only when verified views arrive on reels you approved. Bookings reserve money for a while, verified views move it into the hold, and after the hold it is paid to the creator. Unspent budget stays in your wallet.
Still need help?
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