Rules for creators

1. Post from your own registered account. It must be public. Views are verified only for Creator and Business accounts.
2. Book first, then post. Only reels posted after you booked, and during the campaign dates, count.
3. Label paid content. Include the campaign's disclosure tag (usually #ad) and the hashtags and mentions the brief asks for.
4. Follow the brief. Brands approve or reject only against their written brief. Content that mocks the product or breaks the brief's don'ts can be rejected.
5. One reel, one submission. A reel can be submitted once, by one person. Genuinely different edits of a raw cut are fine.
6. Keep it up. Views are tracked for 30 days or until the campaign ends. Deleting the reel before then forfeits unpaid earnings.
7. No bought views, bots, fake accounts or stolen content. This is an immediate, permanent ban and unpaid earnings are voided.
8. No prohibited content. See Content rules.

Breaking a rule can lead to a warning or a strike. See Strikes and warnings. The full rules are also at /rules.