# Usage rights for creators

A brand can ask to run one of your approved reels as its own ad for 90 days, for a fixed fee of ₹5,000. If you accept, you receive ₹3,500 (70%), payable straight away without a hold.

## How it works

1. A brand asks for a licence on one of your reels.
2. The request appears on your **Earnings** page with **Accept** and **Decline**.
3. If you accept, the brand pays the fixed fee of **₹5,000** for a **90-day** licence.
4. You receive **₹3,500** (70% of the fee). It goes straight to your payable balance, without the usual hold, and is paid with the next daily payout.

## Good to know

- You decide. Declining has no effect on anything else.
- If the brand does not have enough money in its wallet when you accept, the licence completes once it tops up.
- Your reel stays on your account; the licence lets the brand use it in its own ads for the term.