# UGC and Clipping campaigns

In UGC campaigns you make original reels about a brand's product. In Clipping campaigns you edit raw footage a show or podcaster provides. Both pay per 1,000 verified views and use the same payouts.

## UGC (user-generated content)

A brand provides a product and a written brief. You make an original reel in your own style: a routine, a review, a recipe, a try-on. The brief lists what to show, what to avoid, the tone, and the text your caption must include.

## Clipping

A podcaster, show or creator provides raw footage ("raw cuts") on the campaign page. You edit a 30 to 60 second reel from it: pick the moment, add a hook, captions and pacing, and credit the source as the brief asks. Several genuinely different edits are welcome. Some raw cuts are for Pro members only. See [Raw cuts for Clipping campaigns](/help/raw-cuts).

## What is the same

- Both pay the campaign rate per 1,000 verified views.
- Both go through booking, submission, the brand's review, the hold and payouts in exactly the same way.
- Your earnings, submissions and payouts for both appear in the same places.