# How long review takes

The brand has 48 hours to approve or reject a reel against its brief. If it does not answer in time, the reel is approved automatically. Our team may also check reels, and views keep counting during checks.

## The brand's review

- The brand has **48 hours** from when you submit to approve or reject the reel.
- It may only judge against its written brief: what to show, what to avoid, the tone and the required caption text.
- If it rejects the reel, it must give a reason, and you see it on the submission.
- **No answer in time means approved.** Your reel is never stuck waiting on a busy brand.

## Our checks

Viewzar's team and automatic fraud checks look at reels too, for example unusual jumps in views or duplicated content. A reel being checked shows **Under review**. Views keep counting meanwhile, and the check happens while the money is still in the hold. See [Verified views and fraud checks](/help/verified-views-and-fraud).

## After approval

Views are verified for 30 days after you post, or until the campaign ends. Earnings build up as they come in and are paid after the hold. See [How views are counted](/help/how-views-are-counted) and [The payout hold](/help/payout-hold).