# The platform fee (Viewzar's cut)

Viewzar keeps 10% of what your reels earn; you keep 90%. It is taken when earnings leave the hold. Brands pay exactly their posted rate. Signing up and booking are free.

- **10%** of each reel's earnings goes to Viewzar. **You keep 90%.**
- The fee is taken when each day's earnings leave the hold. Your Earnings page shows amounts after the fee.
- The rate shown on a campaign is what the brand pays per 1,000 views. Your share is that rate minus the fee.
- There is no charge to sign up, register accounts or book campaigns.
- **Usage-rights licences** are split differently: you receive 70% of the licence fee. See [Usage rights for creators](/help/usage-rights-for-creators).
- **Strike penalties** reduce what is paid out while a strike is active. See [Strikes and warnings](/help/strikes).

See the full example in [How earnings are calculated](/help/how-earnings-are-calculated).