# How Viewzar works

Brands load a prepaid wallet and set a rate per 1,000 verified views. Creators post reels from their own Instagram accounts, submit the link, and are paid for the views that are verified.

Viewzar is a pay-per-view creator marketplace for India. It connects two sides:

- **Brands, podcasters and agencies** who want reach. They load rupees into a wallet, write a brief, and set a rate they will pay for every 1,000 verified views.
- **Creators and clippers** who make reels. They book a campaign, post a reel from their own Instagram account, and submit the link. They are paid for the views that reel actually gets.

## The life of a campaign

1. A brand creates a campaign with a brief, a rate per 1,000 views and a budget. See [Create a campaign](/help/creating-a-campaign).
2. Creators in matching niches see it and book it. Booking reserves part of the budget for them for 72 hours. See [Book a campaign](/help/booking-a-campaign).
3. The creator posts the reel and submits the link. See [Submit a reel](/help/submitting-a-reel).
4. The brand approves or rejects it against the brief within 48 hours. Silence counts as approval. See [How long review takes](/help/review-times).
5. Views are verified and counted for 30 days. Earnings build up as views come in. See [How views are counted](/help/how-views-are-counted).
6. Each day's earnings wait in a 15-day hold, then are paid to the creator's UPI or bank account. See [The payout hold](/help/payout-hold) and [Getting paid](/help/getting-paid).

## Why it is fair to both sides

- Brands pay only for verified views, never for posts that flop. Unspent money stays in the wallet and can be refunded. See [Refunds](/help/refunds).
- Creators are paid per view at a rate they see before they book, with no portfolio review and no negotiation.
- Every figure shown on Viewzar is real: budgets, earnings and leaderboards.

## Two kinds of campaigns

- **UGC**: the brand provides a product and a brief, and creators make original reels.
- **Clipping**: a podcaster or show provides raw footage, and clippers edit it into reels.

See [UGC and Clipping campaigns](/help/ugc-vs-clipping).