# How earnings are calculated

Earnings = verified views × the campaign rate ÷ 1,000, limited by any caps, minus the 10% platform fee. For example, 50,000 verified views at ₹50 per 1,000 earn ₹2,500, and you receive ₹2,250.

## The formula

1. **Gross** = verified views × rate per 1,000 ÷ 1,000.
2. Limited by the campaign's **cap per reel** and **cap per creator**, if it has them.
3. If you have an active strike, multiplied by your strike rate. See [Strikes and warnings](/help/strikes).
4. Minus the **10% platform fee**. See [The platform fee](/help/platform-fee).

What is left is your **net** earnings.

## Worked example

A campaign pays ₹50 per 1,000 verified views. Your reel reaches 50,000 verified views.

- Gross: 50,000 × ₹50 ÷ 1,000 = **₹2,500**
- Platform fee (10%): **₹250**
- You receive: **₹2,250**

## When the money moves

Earnings are added each time new views are verified, day by day. Each day's earnings wait out the hold, then become payable. See [The payout hold](/help/payout-hold) and [Getting paid](/help/getting-paid).

## Where to see it

**Earnings** in the left menu shows each reel's earnings and when the next amount is released. Your **Dashboard** shows your total and what you earn per 1,000 views on average. See [Your Earnings page](/help/earnings-page).