# Glossary of terms

Plain definitions of the words used on Viewzar, such as booking, verified view, hold, payable, matched credit and tier.

**Approval window**: the 48 hours a brand has to approve or reject a submitted reel. No answer means approved.

**Booking (claim)**: joining a campaign before you post. It reserves part of the budget for you for 72 hours. On the campaign page the button says "Claim this campaign".

**Brief**: the brand's written instructions for the reel, including do's, don'ts, tone and the text the caption must include.

**Campaign**: a brand's offer: a brief, a rate per 1,000 views, a budget and dates.

**Clipping campaign**: a campaign where a show or podcaster provides raw footage for clippers to edit.

**Featured**: the gold tag on campaigns from brands that chose to appear on the public leaderboards.

**Hold**: the 15 days each day's earnings wait before they can be paid out, so problems can be caught.

**In hold / Payable / Paid out**: the three stages of a creator's money. In hold is waiting out the hold. Payable is ready for the next payout. Paid out has been sent.

**Matched credit**: extra spend-only money Viewzar adds to a brand's wallet during the launch offer. It is never withdrawn or refunded.

**Minimum views to qualify**: a reel must reach this many views (1,000 by default) before it earns anything.

**Niche**: a topic area such as haircare, food or finance. Creators pick up to three; campaigns target up to three.

**Platform fee**: the 10% share of a creator's earnings that Viewzar keeps.

**Rate per 1,000 views**: what a brand pays, and what a creator earns before the fee, for every 1,000 verified views.

**Registered account**: an Instagram account a creator has connected under My accounts. Reels are submitted from these.

**Strike**: a penalty for breaking the rules that lowers payouts for a period. See [Strikes and warnings](/help/strikes).

**Submission**: a reel you have submitted to a campaign.

**Tier**: a badge (New, Bronze, Silver, Gold, Platinum) that reflects a creator's track record. See [Tiers](/help/tiers).

**UGC campaign**: a campaign where creators make original reels about a brand's product.

**Verified view**: a view counted from Instagram's own data for a registered account, after fraud checks.

**Wallet**: a brand's prepaid rupee balance that campaigns draw from.