# Fees and pricing

Brands pay their chosen rate per 1,000 verified views and nothing else. Creators keep 90% of what their reels earn; Viewzar's fee is 10%. Signing up and booking campaigns are free.

## For brands

- You pay the rate you set per 1,000 verified views, on reels you approved, and nothing more. There is no subscription and no listing fee.
- Money is prepaid into your wallet. Anything not spent stays yours. See [Refunds](/help/refunds).
- Licensing a reel to run as an ad is optional and costs a fixed ₹5,000. See [License a reel as an ad](/help/licensing-a-reel).
- During the launch offer, you get 50% extra credit on what you load, up to ₹5,000. See [The launch offer](/help/launch-offer).

## For creators and clippers

- Signing up, registering accounts and booking campaigns are free.
- Viewzar keeps a platform fee of 10% of what a reel earns. You keep 90%. See [The platform fee](/help/platform-fee).
- Example: 50,000 verified views on a ₹50 per 1,000 campaign earn ₹2,500. The fee is ₹250, so you receive ₹2,250.
- Usage-rights licences pay you 70% of the fee. See [Usage rights for creators](/help/usage-rights-for-creators).
- Pro is optional at ₹799 a month. Campaign access never requires it. See [Viewzar Pro](/help/viewzar-pro).