# Create a campaign

Go to Campaigns → New campaign. Choose UGC or Clipping, write the brief, pick up to three niches and the dates, set the rate per 1,000 views and the budget, add assets, choose visibility, then launch or save a draft. Minimum budget ₹10,000, minimum rate ₹10 per 1,000 views.

Open **Campaigns** and click **New campaign**. The wizard has seven steps; you can save a draft at any point.

1. **What kind of campaign?** UGC (creators make original reels about your product) or Clipping (clippers edit footage you provide). Add the campaign name, the product or show, and your category.
2. **The brief**: what you want made, do's and don'ts, tone, the required disclosure (usually #ad), and up to ten required hashtags and mentions. Write the brief carefully: it is the only thing you may approve or reject reels against.
3. **Who should see it first?** Up to three niches, optional city targeting for local businesses, the platform (Instagram Reels), start and end dates (at most 90 days), and content flags if relevant.
4. **Rate and budget**: your rate per 1,000 verified views (at least ₹10), the total budget (at least ₹10,000), optional caps per reel and per creator, the minimum views to qualify (default 1,000), and the payout hold (default 15 days, up to 30). See [Choose a rate and budget](/help/choosing-a-rate-and-budget).
5. **Product assets or raw cuts**: product images for UGC, raw footage for Clipping.
6. **Visibility**: go public to appear on leaderboards with a Featured tag and a boost in the feed, or stay private. See [Go public](/help/going-public).
7. **Review**: check everything, then **Launch** or **Save draft**.

## What launching needs

- Your brand is **verified**. See [Brand verification](/help/brand-verification).
- You have a **profile picture**. See [Brand profile picture](/help/brand-profile-picture).
- Your wallet has enough **unallocated money** for the whole budget. See [Add money to your wallet](/help/adding-money).

Once live, the campaign shows first to creators in its niches for 24 hours, then to everyone. You do not pick creators; they book it, and you approve each reel. See [Approve or reject reels](/help/approving-reels).