# Content rules

Gambling and betting, illegal products and explicit sexual content are not allowed. Political party campaigns are not accepted; government awareness campaigns are. Paid content must be labelled. There is no betting or real-money game anywhere on Viewzar.

## For everyone

- **Prohibited campaigns**: gambling and betting, illegal products, and explicit sexual content.
- **Political party campaigns** are not accepted. Government awareness campaigns are welcome.
- **Paid content is labelled.** Every reel carries the campaign's disclosure tag, usually #ad.
- **No wagering.** Nothing on Viewzar involves betting, predictions or real-money games. Leaderboards are a scoreboard only.

## For creators

See [Rules for creators](/help/rules-for-creators) and [Strikes and warnings](/help/strikes).

## For brands

1. **You never pick creators.** Campaigns are matched by niche; you control quality through approval.
2. **Approve against the brief only**, within 48 hours. Silence means approved.
3. **Money moves only on verified views.** Unused budget stays in your wallet.
4. **Dispute with evidence**, while money is in hold. Brands with many rejected disputes can lose dispute rights.
5. **Honest numbers.** Every budget, payout and leaderboard figure shown is real.