# Choose a rate and budget

The wizard suggests a rate band for your niche from live campaigns and warns if you are below it. Your maximum reach is budget ÷ rate × 1,000. Use a cap per reel so one viral reel cannot use the whole budget.

## The rate

- You set a rate per 1,000 verified views, at least ₹10.
- The wizard shows a **suggested band** for your niche, built from live campaigns. Below the band, it warns that campaigns at that rate rarely fill: creators choose higher-paying campaigns first.
- The rate is what you pay. The platform fee comes out of creators' earnings, not on top of your rate.

## The budget

- At least ₹10,000, taken from your wallet's unallocated money when you launch.
- **Maximum reach** = budget ÷ rate × 1,000. For example, ₹1,00,000 at ₹50 per 1,000 buys up to 20,00,000 verified views.
- You can add budget to a live campaign at any time. See [Manage a live campaign](/help/managing-a-campaign).

## Caps

- **Cap per reel**: the most one reel can earn. Recommended, so one viral reel cannot use up the budget.
- **Cap per creator**: the most one creator can earn from the campaign across all their reels.
- **Minimum views to qualify**: reels below it earn nothing. Default 1,000.

## The payout hold

Your window to review reports and raise disputes before creators are paid. Default 15 days, up to 30. See [Dispute a reel](/help/disputing-a-reel).