# Approve or reject reels

Open Approvals. For each reel, approve it or reject it with a reason, judging only against your written brief. You have 48 hours; no answer means approved. A daily email at 9:00 IST lists reels waiting for you.

## How to review

1. Open **Approvals** in the left menu. The number next to it is how many reels are waiting.
2. Watch the reel and check it against your brief: what to show, what to avoid, tone, and the required caption text.
3. Click **Approve**, or **Reject** and write the reason. The creator sees the reason.

## The rules

- You have **48 hours** from submission. **No answer means approved**, so the creator is never left waiting.
- Judge against the written brief only. Personal taste is not a reason to reject.
- You never pick creators. Anyone in your niches can book; you control quality through approval.

## Reminders

A daily email at about 9:00 IST lists reels waiting for you, and the Dashboard shows a banner when any are waiting.

## After approval

Views count and spend begins. If something later looks wrong, such as bought views, you can dispute while the money is still in hold. See [Dispute a reel](/help/disputing-a-reel).