# How to get creators to sell your products on commission

To get creators to sell your products on commission, list each product where creators look for things to promote, set a per-unit commission and show it upfront in rupees, and let any creator add it without applying. Many creators then make videos about the same product, each with their own link and code, and each is paid only on the units they sell. You get many voices selling at once and pay nothing until a sale happens.

To get creators to sell your products on commission, put each product where creators already look for things to promote, set a per-unit commission and show it upfront in rupees, and let any creator add it without applying. Many creators then make videos about the same product, each with their own link and code, and each is paid only on the units they sell. You stop betting on one influencer and start paying for sales.

That is the playbook in three sentences. The rest of this guide is the detail that decides whether a creator picks your product or scrolls past it, with hypothetical rupee examples you can rework with your own numbers. Viewzar, which publishes this blog, runs Viewzar Shop, where brands open a store and creators build their own shops from those products, so read it knowing that.

## Why many creators on commission beat one influencer on a fee

A fixed-fee deal buys one reel from one person, priced before anyone has seen it. If that reel lands with the wrong audience on the wrong day, the fee is gone and you have sold a handful of units.

Commission flips the bet. You pay a set amount per unit sold, so a video that sells nothing costs you nothing, and a video that sells 400 units costs exactly 400 times the commission. That makes it safe to say yes to every creator who wants to try, which is exactly what you want.

Reels reach people who do not follow the creator, so a small account can put your product in front of a large audience on a good day. You cannot predict which video will do it. Twenty creators making twenty different videos give you twenty hooks, twenty audiences and twenty chances, and you pay only for the ones that sell.

Here is a hypothetical example, not a report of real results. A D2C brand sells a ₹899 face serum.

| | One influencer, fixed fee | 25 creators on 20% commission |
|---|---|---|
| Paid before any result | ₹40,000 | ₹0 |
| Videos | 1 | 25, one per creator |
| Units sold (example) | 60 | 450 (10 creators sell none, 12 sell 15 each, 3 sell 90 each) |
| Total marketing cost | ₹40,000 | 450 × ₹179.80, about ₹81,000 |
| Cost per unit sold | about ₹667 | about ₹180, at any volume |

The commission column spends more in total because it sold far more. The number that matters is the last row. With commission your cost per sale is fixed before a single video goes up. With a fee it depends on luck.

> One influencer is one bet. Twenty creators on commission is twenty bets, and you pay only for the winners.

For the wider case for paying per sale, and how it compares with fixed fees and pay per view, see [commission-based influencer marketing](/blog/commission-based-influencer-marketing). For why small creators so often outsell big names, read [micro-influencer marketing in India](/blog/micro-influencer-marketing-india).

## How to get creators to sell your products, step by step

### Step 1. Open a store creators and buyers can trust

Creators put their name on what they promote. Before they add your product, they want to know the order will arrive on time, look like the photos, and go back without a fight if it does not fit. Your store has to answer those questions on sight, with a clear name and logo, a short description of what you make, your return and replacement policy in plain words, and a dispatch time you actually meet.

A store that has been checked before it goes live helps here. A creator is far more willing to tell 30,000 strangers to buy from a store someone has verified.

### Step 2. Build listings that sell without you in the room

The creator's video gets the viewer to tap. Your listing closes the sale. Give each product:

- **Photos** on a plain background and in use, with at least one that shows size.
- **A short video** of the product doing its job, so creators see how to film it and buyers see what arrives.
- **An honest price and MRP.** An inflated MRP makes the creator look bad in their own comments.
- **Every size and colour** with its stock, so nobody orders something you do not have.
- **A description** that answers the questions buyers would otherwise DM the creator about, such as sizing, ingredients or what is in the box.

### Step 3. Set a per-unit commission and show it upfront

Creators decide in seconds. A card that says "Earn ₹180 · 20%" gets a tap. A line that says "attractive commission, contact us" does not. Set a commission on every product as a percentage of the sale price, and make sure creators see what they earn per unit in rupees before they commit to a video.

Set it per product, not as one number across the store, because your margins differ across the range. Working out the right rate from your margin is a topic of its own, covered in [how much commission to pay creators](/blog/how-much-commission-to-pay-creators).

### Step 4. Let every creator in

The fastest way to kill a commission programme is an application form. Every gate you add, such as follower minimums, pitch emails or approval calls, removes creators who would have sold for you, and you cannot tell in advance which ones. Since you pay only on sales, an extra creator costs you nothing until they sell.

Give each creator their own link and their own code for each product. The link goes in a bio, a story link sticker, a WhatsApp group or a YouTube description. The code can be said aloud in a reel and typed at checkout, which matters because plenty of buyers watch a video, close the app and come back to buy later.

### Step 5. Give buyers a reason to type the code

A small discount on creator codes gives the viewer a reason to remember the code, and gives the creator an easy line to say on camera, such as "use my code for 10% off". Budget the discount and the commission together, so both fit inside your margin.

### Step 6. Ship on time and keep your return policy

Creators watch what happens after the sale. Late dispatch and messy returns turn into angry comments under their video, and they stop promoting you. Meet the dispatch time on your store, honour the return policy you published, and reply to reviews. Your reviews are part of what the next creator reads before adding your product.

## What makes a creator pick your product over the next one

Creators browsing for products compare listings side by side. Here is roughly what goes through their head, and every row is something you control.

| What the creator checks | What wins | What loses |
|---|---|---|
| Rupees per sale | A figure worth a video, shown upfront | A tiny figure, or no figure at all |
| Can it be shown on video? | A visible result, a reveal, a satisfying demo | Looks the same as every rival on screen |
| Price | An easy buy for their audience on a tap | More than their followers spend on impulse |
| Return policy | Clear, fair, easy to find | Vague or missing |
| Reviews | Real buyer reviews, answered | None, or complaints left unanswered |
| Stock | Every size in stock | Sold out in the size they show |

Two of these matter more than brands expect. The first is demonstrability. A product with a before and after, a sound, a texture or a reveal hands the creator an obvious video. If yours is harder to film, tell creators how to film it.

The second is the rupee figure. Creators think in money per sale, not percentages. A 30% commission on a ₹199 product is about ₹60. A 10% commission on a ₹2,499 product is about ₹250. Which one gets more videos is not hard to guess.

## Put a creator brief in your product description

Product descriptions are usually written for buyers only. Add a short section for creators at the end and you get better videos, because the brief sits exactly where creators decide. Copy this and fill it in.

- **Who it is for:** one line, for example "women 22 to 35 with oily skin".
- **The one thing to show:** for example "the serum sinking in within seconds, no shine".
- **Hooks that work:** two or three opening lines you have seen land.
- **Say this:** claims you can stand behind, for example "fragrance free".
- **Never say:** claims you cannot make, for example "cures acne".
- **Disclosure:** label the video as paid or affiliate content, with #ad, #affiliate or "I earn a commission".

The "never say" line protects you as much as the creator. ASCI's guidelines for influencer advertising in India require paid and affiliate content to be labelled, so putting the disclosure in the brief makes it part of the product rather than an afterthought.

For more on what makes a creator video sell rather than just look nice, read [UGC marketing for brands](/blog/ugc-marketing-for-brands).

## How Viewzar Shop gets creators selling your products

Viewzar Shop is built around this playbook. You open a store with your name, logo, banner, a short description, your return and replacement policy and your dispatch time, and the policy and dispatch time are shown on every product page. Manufacturers and wholesalers can open stores too. Every store is checked by the team before it goes live, including business and GST details, a product sample and a test delivery, so creators and buyers know the store is real.

You list products with photos, a video, a description, price, MRP, sizes, colours and stock. If you already sell on Shopify, you can bring your products, prices and stock across, and your orders from the shop arrive in Shopify to ship the way you already do.

On every product you set a per-unit commission as a percentage of the sale price. Creators see it on every product card in rupees and percent, for example "Earn ₹50 · 10%", and can sort the Products tab by highest commission. Commissions of 10% to 30% are available on certain products. The figures are shown to creators, never to buyers.

Any creator can add your product to their shop in one tap, with no follower minimum, application or pitch. Each one instantly gets their own short link and their own code for that product, so one product can have many creators making videos about it at once, each paid only on the units they sell, with no cap. A typed code wins over a link click, so the sale still counts when a viewer lost the link. You can also give buyers a discount on creator codes.

Buyers check out on your own listing, and Viewzar runs the checkout and the payments. You are the seller and you ship. You pay nothing up front and no listing fee, only when a sale happens, out of that sale. A returned order earns no commission, and a creator's commission unlocks only after your return window closes.

Your dashboard shows orders, the creators promoting your products ranked by sales, units sold per product, returns, reviews, payouts and sales analytics.

It suits D2C brands, makers and wholesalers whose products can be shown on video and whose margins leave room for a commission. If you are ready, [open your store on Viewzar](/signup/brand).

## How to read your creators-by-sales data and double down

After two to four weeks, your sales data tells you things no fixed-fee deal ever could. Read it in this order.

1. **Creators ranked by sales.** Expect a handful of creators to drive a large share of units. Watch their videos, which are public on their own accounts, and note the hook, the demo and how they said the code. That becomes your next creator brief.
2. **Units sold per product.** The product that sells is not always the one you expected. Put stock and attention behind the winner.
3. **Returns per product.** High returns on one product usually mean the listing or the videos promise something the product does not deliver. Fix the photos, the size chart or the description. Returns earn no commission, so creators feel this too.
4. **Reviews.** Reply to every one, and pull the phrases buyers use into your description and your creator brief.

Then double down.

- **Raise the commission on a winner for a push**, such as a festive season or a launch. A higher rate applies at once, and creators sorting by highest commission find it.
- **Update the creator brief** with what your top sellers did.
- **Add the next product in the same category**, so creators already selling for you have something new to film.
- **Run a pay-per-view campaign on your best seller.** Pay-per-view campaigns pay creators per 1,000 verified views, so you buy reach on top of the commission on sales, and a creator can post one reel that the campaign pays for in views and that also carries their link or code. See [how Viewzar works](/help/how-viewzar-works) and [how to run a pay-per-view campaign](/blog/how-to-run-a-pay-per-view-campaign).

## Mistakes that stop creators selling for you

- **A rate that is a percentage of almost nothing.** 10% of a ₹199 product is about ₹20, which is rarely worth a video. Look at the rupees, then bundle or raise the rate.
- **Gating creators.** Every application step removes sellers you cannot replace.
- **Thin listings.** One photo and a two-line description put the whole job on the creator, and they will pick a product that helps them.
- **Selling out of a bestseller.** A creator whose video takes off on a sold-out size will not film for you again.
- **Starting high and then cutting the rate.** Creators remember. Start at a rate you can hold and raise it for pushes.
- **Skipping disclosure.** Ask every creator to label their videos, and say so in the brief.

## The bottom line

Creators sell products that are easy to film, easy to trust and worth their time in rupees per sale. Show the commission upfront, let everyone in, give them a listing and a brief that do half the work, and pay only on units sold. Then read who is selling and back the winners. Viewzar Shop is built for exactly that, from the per-unit commission on every listing to the creators-by-sales ranking on your dashboard.

## Frequently asked questions

### How do I get creators to sell my products on commission?

List each product where creators look for things to promote, set a per-unit commission and show it upfront in rupees, and let any creator add it without applying. Give each creator their own link and code, and put a short creator brief in the product description. Pay only on units sold, then back the creators and products that sell.

### Is selling through many creators better than paying one influencer?

For sales, usually yes. One influencer on a fixed fee is one video and one bet, paid for before you know whether it works. Many creators on commission make many videos for different audiences, you pay only for the units each one sells, and you learn which hooks and creators actually sell.

### Do I pay a creator if their video sells nothing?

No. On commission you pay a set amount per unit sold through the creator's link or code, so a video that sells nothing costs nothing. A returned order earns no commission either.

### What commission should I offer creators?

Work it out per product from your margin, as what you can afford to pay to win one sale, and check that the rupee figure is worth a creator's video. Rates of 10% to 30% attract creators on products whose margins can carry them. The full margin maths is in [how much commission to pay creators](/blog/how-much-commission-to-pay-creators).

### How does Viewzar Shop work for brands?

You open a store, which is checked before it goes live, list your products and set a per-unit commission on each that creators see upfront in rupees and percent. Any creator can add your product in one tap and gets their own link and code. Viewzar runs the checkout and payments, you ship, and you pay nothing up front, only when a sale happens, out of that sale.

### Should creators disclose that they earn a commission?

Yes. ASCI's guidelines for influencer advertising in India require paid and affiliate content to be labelled, for example with #ad, #affiliate or "I earn a commission". Put the disclosure line in your creator brief so every video carries it.